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I'm a Digital Product Design Lead with almost two decades of experience crafting user-centric design solutions that make a real difference. My expertise lies in leading user experience projects that turn complex problems into seamless, delightful experiences, drawing on my background in UX, UI, and Customer Experience.
Bringing digital products to life through intuitive user experiences and polished interfaces, I specialise in responsive web design, native app design, and design systems that scale, I create cohesive experiences across platforms while maintaining brand consistency.
Deeply committed to understanding user needs through comprehensive research and validation. From conducting user interviews and usability testing to creating journey maps and running A/B tests, I ensure products resonate with their target audience.
Bridging the gap between user needs and business objectives through strategic product planning and execution, I help teams define product roadmaps, prioritise features, and manage development sprints.
Through collaborative partnerships and data-driven design, these case studies showcase how my strategic thinking and user-centred design come together to create meaningful digital solutions.
