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With nearly two decades of experience in digital product design, I've evolved from technical roots in web development to become a strategic Product Design Lead, specialising in transforming complex challenges into seamless user experiences.
Working with companies like Picsart, Waitrose, and Thames Water has sharpened my expertise in leading design teams and delivering user-centric solutions that drive business growth, and I continue to craft digital experiences that make a real difference in people's lives through thoughtful UX innovations.
When I'm not designing digital solutions, you'll find me getting creative through painting and writing, out on runs training for my next half marathon, or relaxing under a blanket immersing myself in a good book.
My approach is fundamentally rooted in understanding both users and businesses at their core – going far beyond surface-level design or website development. I believe in diving deep into user needs, challenges, and aspirations to create meaningful solutions. Everything I deliver is guided by three core principles: simplicity in execution, transparency in process, and honesty in communication. This human-centred philosophy ensures that every project not only meets its objectives while driving business value, but genuinely enriches the user experience.
I'm passionate about working with companies that create meaningful change in people's lives, helping them live better, healthier, and more fulfilling lives with those who matter most. Whether it's easing the stress of moving home, streamlining daily tasks like online grocery shopping, or developing innovative healthcare solutions for early disease detection – I'm driven by work that makes a tangible difference. For me, it's all about working with companies whose values align with mine – where we both believe in the power of design to make a genuine difference in people's lives.
Nicola is a talented designer and a passionate leader; her dedication, creativity, attention to detail and vision make her an asset to any organisation. Working with Nicola raises the bar of the team and the business as a whole.