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The Healthera iOS application had become out of date, lacked finesse and was resulting in users not actively using the app.
Based on a review of the current app, we hypothesised that the lack of user instruction, difficult navigation and dated look and feel resulted in the drop off of users and lack of uptake by pharmacies and by giving the app a new UI we would be able to drive more engagement and pharmacy sign ups.
Client: Healthera
My Role: I lead the end to end re-design of the Healthera mobile application from user research and discovery through to the delivery of final UI designs
Summary:
User Research & Testing
UX Design
UI Design
Illustration
Improve overall customer experience by providing an easier to use and engaging app
Bring the design up to date by creating a clean, fresh and modern look and feel
Guide users on how to use the app with clear step by step instructions to avoid confusion
Bring the App Store rating up to at least 4 stars with many positive user reviews
Introduce a more "fun" user experience to make users want to continue to use the app
Make it as easy as possible for users to stay on top of their medication adherence
A service blueprint was created to visualise and understand key customer touch points and internal processes involved
I explored the multiple steps taken by a customer to download and use the app successfully to identify any pain points
I highlighted key user demographics (even pets!) and created personas to help empathise with users
I compared competitor products and apps to identify and understand opportunities and industry standards
I created a visual representation of the ideal user flow within the app to identify which steps could be improved or redesigned
I listed all current screens and worked to "keep, kill or consolidate" in line with the new user flow
I created a diagram of the new app screens organised hierarchically to visualise the new structure and navigation
I created simple hand drawn sketches to validate my concepts and design approaches both with team members and users
I performed one-to-one remote interviews with users to validate and feedback on the new flow, design and features
Speaking with users identified the need for additional user types that we hadn't thought of, such as a parent monitoring a child's medication, or even a pet owner monitoring their dog's! When conducting user testing of conceptual designs, these additional user types were well received and users said it gave the app a much more personalised experience.
During ideation, we experimented with a few different look and feel options. The initial approach was to keep it "clean and green" however when testing with users this didn't tick the engaging, fun or personal feel we were after. We then introduced the concept of avatars and bolder colours for a more playful feel, and re-tested with users. The app was very well received and is now receiving 4+ star reviews on the app store